Asin in new LUX advertisement - Behind the scenes

She has been signed as the face of the soap's new variant Lux Sandal & Cream.

"It's a beauty accolade to be associated with the legendary beauty brand Lux, which has celebrated beauty and glamour over the decades. It gives me immense pride to endorse the new natural variant Lux Sandal & Cream, as I truly believe in being beautiful the natural way," said Asin.

Asin would ask you to use LUX soap

Kerala gifted bollywood star Asin is now all set to become the brand ambassador of Lux, which is popularly called as 'filmi sitaaron ka saundarya saabun'..!

South actress Asin Thottumkal, has not only managed to create a niche for herself in the Hindi film industry, but also endorses some big brands like Mirinda, Big Bazaar, Sure - Anti perspirant, Tata Sky, Clinic All Clear, and Fairever Fairness cream.

Reportedly the southern sensation has already shot the TVC for the brand, which has been directed by Vinod P Vijay. Looks like Asin, the new 'Lux' babe, has all the 'lucks' in the world! >> [ Read more ASIN news ]